6 Tips for Selling Grassfed Beef

You’ve raised the cattle. You’ve perfected sustainable pasture rotation. But now the real challenge begins — keeping up with orders, sorting cuts, and making sure nothing goes to waste.

If that sounds familiar, these six inventory management tips will help you sell grassfed beef, whether shipping boxes, selling at markets, or offering local pickup.

1. Start With an Itemized Breakdown of What You’re Selling

You can’t sell what you can’t track. One processing day (also called a butcher date) gives you a mix of cuts — and without a clear list, it’s easy to mislabel, overpromise, or waste product.

You can use your point of sale (POS) system to:

• Track weights for each cut as it’s processed
• Label items with cut type, weight, and suggested use
• Group cuts into sets with estimated yield, like total pounds or number of meals

Track your grassfed beef consistently to price quickly, pack correctly, and communicate clearly.

2. Keep Inventory Organized Across Every Sales Channel

Selling grassfed beef online, at markets, and from your freezer? Your inventory needs to stay in sync — one missed update can lead to mixups and lost sales. 

Organize your inventory to show exactly what you have and where to find it:

• Categorize by cut, weight, and storage location so you know exactly where to find what you need.
• Consolidate all inventory into a single dashboard to see totals across locations at a glance.
• Use POS software that syncs inventory across your storefronts, and log sales as they happen.

Accurate records that match your freezer stock will help prevent overselling, delays, and waste.

3. Create a Digital Storefront That Moves Product

If your website is confusing, buyers won’t place an order. Your online store should feel like your farm shop — easy to navigate, welcoming, and ready for orders.

Tips to make your e-commerce store easy to shop: 

• List weights or clear ranges for each item so buyers know what to expect.
• Offer ready-to-go portions or subscription options to simplify choices. 
• Hook buyers with short and enticing product descriptions.

Make your site easy to shop and even easier to check out. It’s one of the best ways to increase sales and stay ahead of orders.

4. Make Delivery and Pickup Part of the Buying Experience

Want to reach loyal customers without adding another market day? Delivery and pickup give you more ways of selling grassfed beef — fulfilling online orders, meeting customers closer to home, or offering flexibility outside of market days.

Choose options that match your capacity and customer base:

• Offer on-farm pickup for locals who want a quick and direct way to get their order.
• Set up regular delivery routes to reach buyers who don’t live nearby or can’t attend markets.
• Combine online ordering with scheduled drop points or meetups to simplify handoffs.

More ways to buy means more chances to sell — even when foot traffic drops.

5. Use Email Campaigns To Drive Repeat Sales

Studies show that 59% of consumers are influenced by marketing emails, and over half make a purchase from them at least once a month. Well-crafted messages can turn occasional buyers into repeat customers.  

Use your farm store POS system to:

• Collect emails at checkout or online by offering useful updates like restock alerts or early access to popular cuts.
• Promote bundle deals, seasonal boxes, or limited-time offers with clear pricing and links to buy.
• Send recipes, cooking tips, or storage ideas that make it easier to use what they’ve already ordered — and reorder more.

Send two to three weekly emails with clear offers and helpful updates that remind customers why they love buying from your farm.

6. Turn Daily Farm Life Into Sales With Social Media

Your day-to-day work is what makes your beef worth buying. Social media helps you share it — and turn that connection into repeat sales.

Use social media to engage your audience and encourage them to take the next step:

• Tease upcoming restocks with countdowns or behind-the-scenes care and prep.
• Share step-by-step recipes using your cuts to help buyers plan their next order.
• Answer common questions in your captions — like how items are packed or how much freezer space a box needs.

Connecting with customers and sharing how your farm operates builds loyalty and invites them to be part of the journey.

Make Selling Grassfed Beef Easier With GrazeCart

Grassfed cattle take time, patience, and good grazing — but it pays off with better quality beef, healthier pastures, and loyal buyers. A farm-friendly POS takes the stress out of selling.

GrazeCart gives you the tools to sell in store, online, and at farmers’ markets. Design a custom e-commerce website with the code-free builder, manage inventory in real time, and take credit, debit, and cash payments so you’re ready to sell whether you’re on the go or the farm.

Start your free trial today and see how much easier selling grassfed beef can be when you have the right system behind you.