The podcast: Food Chain Wars is officially LIVE
We write about our process and ways to improve your customer relations, sales, marketing and management.
March 9, 2022
Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue back on the show to help you do just that! In this episode, Chad will share three tips you can use to improve your email copywriting. Each tip is simple enough, you can put them to work in the very next email you write!
February 23, 2022
In the 'expert' interview, you'll hear Chad Graue share three proven promotion strategies that you can use to drive revenue growth this quarter. If you're looking for growth strategies, and have yet to offer your customer the occasional promotion or incentive to buy, then I guarantee you're leaving low-hanging fruit on the tree.
February 9, 2022
5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. Catch our interview with Mary Heffernan to get their full story and advice for fellow farmers!
January 26, 2022
With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your customers!
December 30, 2021
Our three favorite walk-in freezer solutions you can buy for up to ten times less than the price of buying new! This episode is the perfect resource to bookmark and refer back to the next time you're in the market for additional freezer square footage, (and need to do so on a budget).
December 16, 2021
This episode is for anyone who's ever been discouraged by failing to achieve their goals. In this episode, we show you how to use the SMARTER goals framework to increase the probability of goal achievement, and give you confidence that you're setting the right goals in the first place.
December 1, 2021
Buying freezer beef/pork/lamb is an age-old process that confuses most consumers. In this episode, you'll learn about how you can save time, and increase sales by dedicating a little upfront effort to simplifying the steps required to bring home a 1/4th cow!
November 16, 2021
Looking for a great example of an operation that's scaled completely from scratch? In this interview, we unpack Jordan and Laura Green's story and the key ingredients that have led to their success. If you dream about scaling a viable farming enterprise, you will benefit from being introduced to this couple.
November 4, 2021
In today’s episode, Blaine and I discuss the three critical questions to ask before expanding your workforce! Many businesses struggle to know when to hire? Should they hire? What tasks should they be delegating to avoid burnout? We share a simple framework to help give you a greater level of confidence when making these decisions.
October 21, 2021
Did you know there are shipping alternatives to the UPS/FedEx duopoly? In today's episode, Blaine and Brooks share their experience working with regional carriers and the potential upside they provide vs the nationwide options.
October 6, 2021
Rolling out a much-needed price increase, but aren't sure how your customers will take it? In this episode, we share a formula you can use to communicate major price changes in a way that will maintain trust with your customers (vs deteriorate it).
September 23, 2021
Listen and learn as we sit down with Dr. Allen Williams to discuss the importance of quality grassfed meat, soil health, plant species diversity, and more!
September 8, 2021
We're officially building a robust subscription module to accompany GrazeCart's eCommerce platform! This has been nearly a year in the making, and we've decided to record an official announcement video to share more about what to expect, as well as what makes our approach to subscriptions unique.
August 26, 2021
How to scale your business by increasing product turnover. The final episode of a three-part series called the Three Levers of Profit. Watch or listen for tangible tactics on increasing AOV, customers LTV, and more!
August 11, 2021
A small improvement to gross margin can have a HUGE profit impact on established businesses. E.g. a 5% margin improvement for a $1M business will double your profit. This episode is all about margin-boosting tips to help you discover the compounding impact a healthy margin can have on your business.
July 29, 2021
An episode that is all about how to free up low productive capital, to re-invest in high growth activities.
July 13, 2021
No matter your business type, or what industry you're in, there are only three core ways to improve your year-end profit. 1. Increase gross product, 2. Increase turnover, 3. Reduce overheads. Learn how each one works, as well as how to identify your weakest link!
July 1, 2021
Hear Will Harris of White Oaks Pastures discuss the business side of their farm & direct marketing operations. From where all they sell their products, to how they're using an open-door policy to build a strong connection with their customers.
June 17, 2021
As the marketplace becomes more and more competitive, it's critical that you break through the noise and build meaningful relationships with your customers. We do this in email marketing with your copy-writing ability. Learn three simple tips that'll make it more likely that your customers will open and read what you have to say!
June 2, 2021
Nothing will cause more nightmares for your business than a partnership with an unreliable processing company. Quality control issues and infrastructure limitations will hold back your growth, but also cost you, customers. Learn about what mistakes to avoid and when choosing who to entrust your business to in this GrazeCast episode!
May 19, 2021
In this episode of GrazeCast, Brooks and Blaine will answer three major questions for anyone looking to scale their curbside pickup.
May 5, 2021
In this episode of GrazeCart, Brooks and Blaine reminisce about some of their biggest pickup day goof-ups and reveal three systems they developed that helped curbside-pickup run smoothly.
April 15, 2021
In this episode of GrazeCast, Brooks and Blaine unpack what made the Seven Sons farm-store such a success and help you identify if this model is a good fit for you!
April 7, 2021
In this episode, Brooks and Blaine will share the three most important lessons they've learned during their experience of shipping over 70K meat boxes to customers all across America.
March 22, 2021
In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.
March 11, 2021
In this episode, you'll hear Blaine and Brooks provide their take on Shep Hyken's book Amaze Every Customer, Every Time. They'll unpack their biggest breakthroughs and ways the book has changed their approach to customer service.
February 18, 2021
In this episode of GrazeCast, Blaine and Brooks reveal the top marketing metrics we watch at Seven Sons.
February 6, 2021
In this episode, you'll learn a handful of ways you can improve your search rankings, by implementing the foundational things Google & other browsers look at when determining your SEO value.
January 23, 2021
Leveraging technology is one of the most effective strategies for getting more done, with less effort! In this episode, our goal is to help you do exactly that, by reviewing a few of our favorite tools, that have helped us do exactly that.
January 8, 2021
In this episode, you'll hear Blaine and Brooks share a strategy you can use to inspire more visitors to make their 1st purchase! It's called the Tripwire Offer, and it's a technique used by eCommerce giants such ButcherBox, CrowdCow; and it works by helping your visitors overcome analysis paralysis.
December 23, 2020
Want to learn about some of the top changes & areas of opportunity we're pursuing in 2021? This is the time of year to make big goals and to invest time in strategic planning to achieve those goals. Our goal in this episode is to inspire some creative thinking to help you make 2021 a home-run year!
December 12, 2020
The first step to getting value out of email marketing is to implement effective strategies that predictably grow your email list. To an online business, your email list is your greatest digital asset. That's why in this episode of GrazeCast, we asked our email marketing domain expert, Chad Graue to share his top tips for growing the list!
November 27, 2020
Gabe Brown has been named one of the 25 most influential agricultural leaders in the United States. His pioneer work in the Regenerative movement has gained him a platform to share his story from TedTalk stages to Netflix documentaries. In this interview, Gabe gives us an update on the current state of Regenerative Agriculture, as well as what the future!
November 13, 2020
In this episode of GrazeCart, Brooks and Blaine encourage listeners to spend LESS time focusing on acquiring new customers, so that you can spend more time focusing on the most overlooked revenue expansion strategy...
October 29, 2020
In this episode of GrazeCast, Dr. Allen Williams is in the studio to share three value-adding cuts that you should be selling that you probably aren't.
October 9, 2020
In this episode of GrazeCast, we're talking with special guest Johnny Wood of US Wellness Meats about the power of producer partnerships. He'll share his top three tips for establishing and maintaining meaningful partnerships to help you keep up with demand and diversify your offerings.
September 30, 2020
The team at Seven Sons has been refining their homepage since 2005. Why spend so much time focusing on a homepage? Your homepage is your first impression, and it's often the difference between a brief online visit and a loyal customer. In this episode of GrazeCast, Brooks and Blaine will share three key attributes that you can use to improve your homepage.
September 16, 2020
Whether you're a startup or simply new to marketing, you may feel overwhelmed with the torrent of tools you can use to promote your business. It can be difficult to know where to focus your marketing. In this episode, we'll explain why email is king at Seven Sons, even in today's world of social media and influencers. Plus, Brooks and Blaine will share their
August 27, 2020
In this episode of GrazeCast, Brooks and Blaine share their top three strategies for retaining online customers.
August 12, 2020
If you spend business time marketing your story, your business and your products you’ll have many potential customers who land on your website and, more specifically, your online store. In this blog post, we'll walk you through 5 enhancements you can make to your website product pages to convert more website visitors into first time customers, and more first
July 31, 2020
Price increases can be a point of anxiety for everyone, but you owe it to your customers to take the appropriate steps that you need in order to ensure the quality they deserve. With thoughtful communication, you can navigate a price increase in a way that maintains trust between you and your customers. And we've narrowed down four tips to help!
July 16, 2020
There are only three fundamental growth levers you can pull to grow your direct marketing business, and in this blog you will learn how to identify which one you should focus on.
July 1, 2020
We've narrowed down three common mistakes that can seriously affect your user experience and conversion rate. Learn how you can easily avoid these major conversion killers!
April 22, 2020
Pricing mistakes are one of those problems that continue to become worse and more difficult to correct the more you grow. Avoid the most common pitfalls early with these 5 tips for pricing your farm products.
April 21, 2020
Discovering small ways to consistently surpass your customers' expectations is a HUGE factor in creating a loyal tribe of customers that stick with you for the long haul!
April 13, 2020
In this video, we overview a fool-proof system that utilizes both strategy & technology to recruit and hire A+ people to work at Seven Sons & GrazeCart.
April 12, 2020
Learn how to use search engines like Google to build awareness for your farm and ultimately create new customers in this easy to understand guide to SEO!
This strategy is the missing link that is holding most farmers back from seeing REAL results in their business!
April 10, 2020
In this video I show you how our farm went from selling a few dozen eggs from the front door of our farmhouse - to selling 200,000 dozen eggs each year through 5 different marketing channels including, retails stores, farm stands, online, and buying clubs.
April 9, 2020
Is the farm-to-fork regional food model dead? This is the question many are asking in light of the surprising announcement from Polyface Farms.
I want to share a potentially game-changing business tip for your farm.
April 8, 2020
Learn 3 critical principles to overcome the #1 barrier common to farms that direct market
April 7, 2020
In this post, Blaine with Seven Sons outlines several important factors to consider when choosing a box size for packing buying club orders.
April 6, 2020
Blaine Hitzfield of Seven Sons Farms offers over a decade of experience and ideas on how to find the best low-cost options for making refrigerated deliveries of your farm's pasture-raised meat products.
April 3, 2020
A brief guideline to keeping your farm's website homepage clean and user-friendly!
April 2, 2020
So you just finished adding all your products and locations, you're ready to start taking orders but... how do you get people to visit your store? In this article, you'll find a checklist of 5 things you can do to get your farm to rank on Google.
April 1, 2020
How to add a sitemap so Google can better crawl your website
January 1, 2021
Learn how this farm achieved $1.5 Million in sales from a self-serve farm store
August 6, 2019
How to get the most out of your original content.
Understanding domains and their impact on search engine optimization
