Finally... with the launch of Subscriptions & POS, you can manage every purchase in one platform!

Our Blog

We write about our process and ways to improve your customer relations, sales, marketing and management.

Three Simple Tips to Improve Email Copy Today!

March 9, 2022

Three Simple Tips to Improve Email Copy Today!

Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue back on the show to help you do just that! In this episode, Chad will share three tips you can use to improve your email copywriting. Each tip is simple enough, you can put them to work in the very next email you write!

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Three Promotion Ideas to Implement this Quarter

February 23, 2022

Three Promotion Ideas to Implement this Quarter

In the 'expert' interview, you'll hear Chad Graue share three proven promotion strategies that you can use to drive revenue growth this quarter. If you're looking for growth strategies, and have yet to offer your customer the occasional promotion or incentive to buy, then I guarantee you're leaving low-hanging fruit on the tree.

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Growing a Social Following with Five Marys Farms

February 9, 2022

Growing a Social Following with Five Marys Farms

5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. Catch our interview with Mary Heffernan to get their full story and advice for fellow farmers!

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Mastering Video to Build Customer Relationships

January 26, 2022

Mastering Video to Build Customer Relationships

With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your customers!

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Three (Low Cost) On-Sight Freezer Options

December 30, 2021

Three (Low Cost) On-Sight Freezer Options

Our three favorite walk-in freezer solutions you can buy for up to ten times less than the price of buying new! This episode is the perfect resource to bookmark and refer back to the next time you're in the market for additional freezer square footage, (and need to do so on a budget).

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How to Set Smarter Goals in 2022

December 16, 2021

How to Set Smarter Goals in 2022

This episode is for anyone who's ever been discouraged by failing to achieve their goals. In this episode, we show you how to use the SMARTER goals framework to increase the probability of goal achievement, and give you confidence that you're setting the right goals in the first place.

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How to Sell Freezer Beef on Demand

December 1, 2021

How to Sell Freezer Beef on Demand

Buying freezer beef/pork/lamb is an age-old process that confuses most consumers. In this episode, you'll learn about how you can save time, and increase sales by dedicating a little upfront effort to simplifying the steps required to bring home a 1/4th cow!

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From Scratch to Scale with Jordan & Laura Green

November 16, 2021

From Scratch to Scale with Jordan & Laura Green

Looking for a great example of an operation that's scaled completely from scratch? In this interview, we unpack Jordan and Laura Green's story and the key ingredients that have led to their success. If you dream about scaling a viable farming enterprise, you will benefit from being introduced to this couple.

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Three Questions to Ask Before You Hire

November 4, 2021

Three Questions to Ask Before You Hire

In today’s episode, Blaine and I discuss the three critical questions to ask before expanding your workforce! Many businesses struggle to know when to hire? Should they hire? What tasks should they be delegating to avoid burnout? We share a simple framework to help give you a greater level of confidence when making these decisions.

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Top Three Benefits of Shipping with Regional Carriers

October 21, 2021

Top Three Benefits of Shipping with Regional Carriers

Did you know there are shipping alternatives to the UPS/FedEx duopoly? In today's episode, Blaine and Brooks share their experience working with regional carriers and the potential upside they provide vs the nationwide options.

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How to Raise Prices and Retain Your Customers

October 6, 2021

How to Raise Prices and Retain Your Customers

Rolling out a much-needed price increase, but aren't sure how your customers will take it? In this episode, we share a formula you can use to communicate major price changes in a way that will maintain trust with your customers (vs deteriorate it).

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Three Keys to Quality Grassfed Beef

September 23, 2021

Three Keys to Quality Grassfed Beef

Listen and learn as we sit down with Dr. Allen Williams to discuss the importance of quality grassfed meat, soil health, plant species diversity, and more!

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Subscribe & Save is Coming Soon

September 8, 2021

Subscribe & Save is Coming Soon

We're officially building a robust subscription module to accompany GrazeCart's eCommerce platform! This has been nearly a year in the making, and we've decided to record an official announcement video to share more about what to expect, as well as what makes our approach to subscriptions unique.

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Tactics for Scaling Your Business

August 26, 2021

Tactics for Scaling Your Business

How to scale your business by increasing product turnover. The final episode of a three-part series called the Three Levers of Profit. Watch or listen for tangible tactics on increasing AOV, customers LTV, and more!

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Three Tips to Improve Gross Margin

August 11, 2021

Three Tips to Improve Gross Margin

A small improvement to gross margin can have a HUGE profit impact on established businesses. E.g. a 5% margin improvement for a $1M business will double your profit. This episode is all about margin-boosting tips to help you discover the compounding impact a healthy margin can have on your business.

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Three Tactics to Lower Overheads

July 29, 2021

Three Tactics to Lower Overheads

An episode that is all about how to free up low productive capital, to re-invest in high growth activities.

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The Three Levers of Profit

July 13, 2021

The Three Levers of Profit

No matter your business type, or what industry you're in, there are only three core ways to improve your year-end profit. 1. Increase gross product, 2. Increase turnover, 3. Reduce overheads. Learn how each one works, as well as how to identify your weakest link!

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Behind White Oaks Pastures with Will Harris

July 1, 2021

Behind White Oaks Pastures with Will Harris

Hear Will Harris of White Oaks Pastures discuss the business side of their farm & direct marketing operations. From where all they sell their products, to how they're using an open-door policy to build a strong connection with their customers.

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Three Easy Tips to Improve Your Email Copy

June 17, 2021

Three Easy Tips to Improve Your Email Copy

As the marketplace becomes more and more competitive, it's critical that you break through the noise and build meaningful relationships with your customers. We do this in email marketing with your copy-writing ability. Learn three simple tips that'll make it more likely that your customers will open and read what you have to say!

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Mistakes to Avoid When Choosing Your Processor

June 2, 2021

Mistakes to Avoid When Choosing Your Processor

Nothing will cause more nightmares for your business than a partnership with an unreliable processing company. Quality control issues and infrastructure limitations will hold back your growth, but also cost you, customers. Learn about what mistakes to avoid and when choosing who to entrust your business to in this GrazeCast episode!

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Three Tips for Scaling Curbside Pickup

May 19, 2021

Three Tips for Scaling Curbside Pickup

In this episode of GrazeCast, Brooks and Blaine will answer three major questions for anyone looking to scale their curbside pickup.

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Three Tips for Keeping Pickup Day Stress-Free

May 5, 2021

Three Tips for Keeping Pickup Day Stress-Free

In this episode of GrazeCart, Brooks and Blaine reminisce about some of their biggest pickup day goof-ups and reveal three systems they developed that helped curbside-pickup run smoothly.

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Operating a Retail Store With No Staff

April 15, 2021

Operating a Retail Store With No Staff

In this episode of GrazeCast, Brooks and Blaine unpack what made the Seven Sons farm-store such a success and help you identify if this model is a good fit for you!

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Three Keys to Perishable Shipping

April 7, 2021

Three Keys to Perishable Shipping

In this episode, Brooks and Blaine will share the three most important lessons they've learned during their experience of shipping over 70K meat boxes to customers all across America.

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Introduction to I.C.E.

March 22, 2021

Introduction to I.C.E.

In this episode of GrazeCast, Brooks and Blaine unfold a simple framework to help you prioritize where you should be spending your time.

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3 Tips to Amaze Every Customer Every Time

March 11, 2021

3 Tips to Amaze Every Customer Every Time

In this episode, you'll hear Blaine and Brooks provide their take on Shep Hyken's book Amaze Every Customer, Every Time. They'll unpack their biggest breakthroughs and ways the book has changed their approach to customer service.

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Top 3 Marketing Metrics

February 18, 2021

Top 3 Marketing Metrics

In this episode of GrazeCast, Blaine and Brooks reveal the top marketing metrics we watch at Seven Sons.

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The Top SEO Fundamentals

February 6, 2021

The Top SEO Fundamentals

In this episode, you'll learn a handful of ways you can improve your search rankings, by implementing the foundational things Google & other browsers look at when determining your SEO value.

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Top 3 Tech Tools to Boost Productivity

January 23, 2021

Top 3 Tech Tools to Boost Productivity

Leveraging technology is one of the most effective strategies for getting more done, with less effort! In this episode, our goal is to help you do exactly that, by reviewing a few of our favorite tools, that have helped us do exactly that.

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Building an Effective Tripwire

January 8, 2021

Building an Effective Tripwire

In this episode, you'll hear Blaine and Brooks share a strategy you can use to inspire more visitors to make their 1st purchase! It's called the Tripwire Offer, and it's a technique used by eCommerce giants such ButcherBox, CrowdCow; and it works by helping your visitors overcome analysis paralysis.

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The Top 3 Changes Our Farm is Making in 2021

December 23, 2020

The Top 3 Changes Our Farm is Making in 2021

Want to learn about some of the top changes & areas of opportunity we're pursuing in 2021? This is the time of year to make big goals and to invest time in strategic planning to achieve those goals. Our goal in this episode is to inspire some creative thinking to help you make 2021 a home-run year!

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Top 3 Ways to Grow Your Email List (with Chad Graue)

December 12, 2020

Top 3 Ways to Grow Your Email List (with Chad Graue)

The first step to getting value out of email marketing is to implement effective strategies that predictably grow your email list. To an online business, your email list is your greatest digital asset. That's why in this episode of GrazeCast, we asked our email marketing domain expert, Chad Graue to share his top tips for growing the list!

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State of Regen Ag (with Gabe Brown)

November 27, 2020

State of Regen Ag (with Gabe Brown)

Gabe Brown has been named one of the 25 most influential agricultural leaders in the United States. His pioneer work in the Regenerative movement has gained him a platform to share his story from TedTalk stages to Netflix documentaries. In this interview, Gabe gives us an update on the current state of Regenerative Agriculture, as well as what the future!

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The Most Overlooked Way to Grow Revenue

November 13, 2020

The Most Overlooked Way to Grow Revenue

In this episode of GrazeCart, Brooks and Blaine encourage listeners to spend LESS time focusing on acquiring new customers, so that you can spend more time focusing on the most overlooked revenue expansion strategy...

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Top Three Cuts You Probably Aren't Selling with Dr. Allen Williams

October 29, 2020

Top Three Cuts You Probably Aren't Selling with Dr. Allen Williams

In this episode of GrazeCast, Dr. Allen Williams is in the studio to share three value-adding cuts that you should be selling that you probably aren't.

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Top Three Tips for Establishing Producer Partnerships

October 9, 2020

Top Three Tips for Establishing Producer Partnerships

In this episode of GrazeCast, we're talking with special guest Johnny Wood of US Wellness Meats about the power of producer partnerships. He'll share his top three tips for establishing and maintaining meaningful partnerships to help you keep up with demand and diversify your offerings.

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Top Three Things You Should Include on Your Homepage

September 30, 2020

Top Three Things You Should Include on Your Homepage

The team at Seven Sons has been refining their homepage since 2005. Why spend so much time focusing on a homepage? Your homepage is your first impression, and it's often the difference between a brief online visit and a loyal customer. In this episode of GrazeCast, Brooks and Blaine will share three key attributes that you can use to improve your homepage.

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The Top Three Emails You Should be Sending

September 16, 2020

The Top Three Emails You Should be Sending

Whether you're a startup or simply new to marketing, you may feel overwhelmed with the torrent of tools you can use to promote your business. It can be difficult to know where to focus your marketing. In this episode, we'll explain why email is king at Seven Sons, even in today's world of social media and influencers. Plus, Brooks and Blaine will share their

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Three Strategies to Retain More Customers

August 27, 2020

Three Strategies to Retain More Customers

In this episode of GrazeCast, Brooks and Blaine share their top three strategies for retaining online customers.

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Convert More Buyers with these 5 Product Pages Optimizations

August 12, 2020

Convert More Buyers with these 5 Product Pages Optimizations

If you spend business time marketing your story, your business and your products you’ll have many potential customers who land on your website and, more specifically, your online store. In this blog post, we'll walk you through 5 enhancements you can make to your website product pages to convert more website visitors into first time customers, and more first

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How to Raise Prices and Retain Your Customers

July 31, 2020

How to Raise Prices and Retain Your Customers

Price increases can be a point of anxiety for everyone, but you owe it to your customers to take the appropriate steps that you need in order to ensure the quality they deserve. With thoughtful communication, you can navigate a price increase in a way that maintains trust between you and your customers. And we've narrowed down four tips to help!

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3 Direct Marketing Growth Levers

July 16, 2020

3 Direct Marketing Growth Levers

There are only three fundamental growth levers you can pull to grow your direct marketing business, and in this blog you will learn how to identify which one you should focus on.

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3 Website Conversion Killers to Avoid

July 1, 2020

3 Website Conversion Killers to Avoid

We've narrowed down three common mistakes that can seriously affect your user experience and conversion rate. Learn how you can easily avoid these major conversion killers!

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5 Must Know Tips for Pricing Your Products

April 22, 2020

5 Must Know Tips for Pricing Your Products

Pricing mistakes are one of those problems that continue to become worse and more difficult to correct the more you grow. Avoid the most common pitfalls early with these 5 tips for pricing your farm products.

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Using Pot-Holders to Drive Customer Loyalty

April 21, 2020

Using Pot-Holders to Drive Customer Loyalty

Discovering small ways to consistently surpass your customers' expectations is a HUGE factor in creating a loyal tribe of customers that stick with you for the long haul!

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The Hiring Pipeline

April 13, 2020

The Hiring Pipeline

In this video, we overview a fool-proof system that utilizes both strategy & technology to recruit and hire A+ people to work at Seven Sons & GrazeCart.

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5 SEO Tips for Farmers

April 12, 2020

5 SEO Tips for Farmers

Learn how to use search engines like Google to build awareness for your farm and ultimately create new customers in this easy to understand guide to SEO!

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The #1 Marketing Secret for Farmers

April 12, 2020

The #1 Marketing Secret for Farmers

This strategy is the missing link that is holding most farmers back from seeing REAL results in their business!

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How We Sell 200,00 Doz Pastured Eggs (Seven Sons Farms)

April 10, 2020

How We Sell 200,00 Doz Pastured Eggs (Seven Sons Farms)

In this video I show you how our farm went from selling a few dozen eggs from the front door of our farmhouse - to selling 200,000 dozen eggs each year through 5 different marketing channels including, retails stores, farm stands, online, and buying clubs.

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Is Farm-to-Fork Regional Model Dead?

April 9, 2020

Is Farm-to-Fork Regional Model Dead?

Is the farm-to-fork regional food model dead? This is the question many are asking in light of the surprising announcement from Polyface Farms.

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3 Ways to Keep Customers Buying From Your Farm

April 9, 2020

3 Ways to Keep Customers Buying From Your Farm

I want to share a potentially game-changing business tip for your farm.

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The #1 Barrier to Direct Marketing

April 8, 2020

The #1 Barrier to Direct Marketing

Learn 3 critical principles to overcome the #1 barrier common to farms that direct market

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Choosing the right box for packing buying club orders

April 7, 2020

Choosing the right box for packing buying club orders

In this post, Blaine with Seven Sons outlines several important factors to consider when choosing a box size for packing buying club orders.

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Low Cost Truck or Trailer for Refrigerated Deliveries

April 6, 2020

Low Cost Truck or Trailer for Refrigerated Deliveries

Blaine Hitzfield of Seven Sons Farms offers over a decade of experience and ideas on how to find the best low-cost options for making refrigerated deliveries of your farm's pasture-raised meat products.

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6 Tips for a Well Designed Farm Website

April 3, 2020

6 Tips for a Well Designed Farm Website

A brief guideline to keeping your farm's website homepage clean and user-friendly!

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The Farm SEO Checklist: 5 Tips to Get Started

April 2, 2020

The Farm SEO Checklist: 5 Tips to Get Started

So you just finished adding all your products and locations, you're ready to start taking orders but... how do you get people to visit your store? In this article, you'll find a checklist of 5 things you can do to get your farm to rank on Google.

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Adding a Sitemap to Your Farm's Website

April 1, 2020

Adding a Sitemap to Your Farm's Website

How to add a sitemap so Google can better crawl your website

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7 Keys for Launching a Thriving On-Farm Store

January 1, 2021

7 Keys for Launching a Thriving On-Farm Store

Learn how this farm achieved $1.5 Million in sales from a self-serve farm store

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Use Your Website As Your Content Marketing Hub

August 6, 2019

Use Your Website As Your Content Marketing Hub

How to get the most out of your original content.

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Using Google Search Console

August 6, 2019

Using Google Search Console

Understanding domains and their impact on search engine optimization

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